A Critical Analysis of Michael Jordan and the New Global...

A Critical Analysis of Michael Jordan and the New Global Capitalism In the history of business, there has been a clear record of industry heads finding something or someone as a mainstay and bedrock for their respective companies or corporations; there is often a chief product that keeps many businesses afloat, even in the rough times. Apple found its own in 2001 with the iPod. McDonalds has had the Big Mac since the late 1960s. Nike, however, found their goldmine in a person with Michael Jordan. Walter LaFebers Michael Jordan and the New Global Capitalism tells the paints the picture of the rise of young Michael Jordan from his middle-class family in racist North Carolina up through college and into the NBA where he becomes an†¦show more content†¦Stemming away from Jordan personally, it also touches on how the expansion of Nike created issues with regard to race by way of cultural and value-based analysis of black culture and effect that the Air Jordan shoe had on its people. One example of which is shown from the black on black crim e that ensued as a result of the marketing of the Air Jordan in the 1990s. Significance in the arena black business is also evident. Obvious significance is shown from the growth of the business of Michael Jordan himself. It shows how a single man can amass wealth starting one-dimensionally as a person with extraordinary athletic talent and transitioning into one who takes the reigns as the leader of his own division of a transnational corporation while still working to his own and his brands marketability. Its also subtly important to show how the Nike product also spiked the dollar seen by inner city ‘mom and pop athletic apparel stores, mostly black owned. Chapter 4 touches on the effect of the Air Jordan on inner cities, both good and bad, and even though there was crime and drug money involved with the sales of Air Jordans, it is still hard to ignore the increase of money that resulted as well. Lastly, LaFebers book provides informational significance of the expansi on of global capitalism in the late 20th and early 21st centuries. It not only shows how Nike became the worlds largest company in sports apparel but also how the Chicago Bulls organization increasedShow MoreRelatedThe Study Of Popular Culture2197 Words   |  9 Pagesstripes as either meaningless escapism or a dangerous narcotic† (Cullen 2). Popular culture is a form of escapism; however, I would argue against those intellectuals calling it meaningless, as we have also learned from Cullen, the elites will reject new forms of popular culture. Returning to escapism, an example we have seen is in comic books. Adolescent boys would turn to comics as a source of escapism. For example, lower-class second-generation Jewish immigrants, searching for their place to fitRead MoreThe Themes Of Popular Culture2241 Words   |  9 Pageseither meaningless escapism or a dangerous narcotic† (Cullen 2). 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