The Soft-Beverage Industry Essay Example | Topics and Well Written Essays - 2000 words

The Soft-Beverage Industry - Essay Example From this essay it is clear that  soft drink industries as have been noted are those firms that develop, manufacture, and market the carbonated and non-carbonated beverages. The main industries in the current market are the Coca-Cola Company and PepsiCo (Hooley and Saunders. These two occupies the largest share of the market then they are followed by Dr. Pepper, who holds a moderate amount of market share.   These companies operate on a global scale and have markets in more than 200 countries globally. The soft-beverage has a very wide scope of operation and in the United States; the industry generates revenue amounting to approximately $28 billion annually according to the report by IBIS World.This study discusses that  despite the continued success in the soft drink industries, the companies is also being faced with challenges that have led to a heavy decline in their sales, especially among the United States consumers. It is noted that the volumes of soft drinks being sold i n the United States markets have been on the decline since 1998 due to the fall in its consumption in the country. The fall has been from its peak in 1998 at 864 eight-ounce servings to 675 servings in the year 2013, and this represented a general drop in the sales volume of about 22%. Crowther notes that the huge drop has been attributed by the sudden change in the consumer tastes and preferences in the country.  

Gay marriage Essay Example | Topics and Well Written Essays - 500 words

Gay marriage - Essay Example Here the bodies and souls must be of a girl and a boy, and not of two boys or two girls. In gay marriage, often the interests of the persons involved are considered and the greater interest of the society and religions are overlooked. For, gay marriages cannot fulfill the ultimate aim of marriage- to give birth to new generations. The governments are now-a-day issuing license to same sex marriage couples as the first step of approving their relation. Moreover, in 2006 the New Jersey Supreme Court ordered to allow the same sex married couples civil unions, ensuring state level spousal rights that the couples of opposite sex would enjoy under the same legislation. In May 2008, the California Supreme Court made a ruling that same sex couples have the right to marry. But, proposition 8 was passed banning gay marriage in California in November of the same year. Early in October 2008, the Connecticut Supreme Court made a verdict that ban on same gay marriage is a violation of the equal protection clause under the state constitution and it became the second state to give legitimacy to it. In April 2009 Iowa Supreme Court accepted it followed by Vermont, New Hampshire and Maine bringing number of states to approve gay marriage into six. The ruling of the federal district judge in California made it clear that the pro position 8 apparently violated some of the provisions of equal protection of the US constitution. Recently in June of this year the New York assembly passed legislation in favor of same sex marriage. (â€Å"Same sex..†). One of the vicious effects of gay marriage would be that it can lead us to polygamy and â€Å"polyamory† where a person will have more than one spouse or physical relation with many at a time (Kurtz). If gay sex is legalized the polygamists and cohabiting relatives and friend as well suit for their recognition. Such an incident will question the legacy of the institution of marriage and a

Chicano Study Essay Example | Topics and Well Written Essays - 2250 words

Chicano Study - Essay Example occurs after the Falklands war had ended in favour of the British and the military, dictatorial regime in Argentina had been replaced by a so-called civilian Government, but the political background of this films is also one of oppression. Using women as protagonists, both film portray political events as witnessed through the eyes of a relative outsider, to heighten the impact of the political background on individuals and the power those events had to disrupt and change the life of those individuals. Argentina’s dictatorial regime is portrayed through a woman’s perspective, to gradually reveal the oppression of the regime, as the protagonists move from ignorance to full blown awareness of the horrors lying below the surface. The perspective used by both filmmakers to present the repressive political background of both films is that of individual women who are relatively innocent; they are not directly involved in any of the atrocities taking place by the Government, yet each one becomes the victim/target of the Government’s policies. Since Argentina is largely a state where feminism has not taken such a strong hold as the Western countries, men are the prime movers and shakers of political events and women are restricted and confined to certain occupations and are thus relatively immature and unaware in a political sense. From this perspective, they may actually represent the average ordinary citizen who is relatively ignorant in terms of political acumen and is a victim of political events rather than being one of the perpetrators. Political events form the backdrop rather than the major theme of both the films; but by using these innocent female protagonists, both film makers are able to introduce these events to the audiences as if viewed through the eyes of those protagonists – a gradual dawning of knowledge about the events which are transpiring in the background and the gathering horror as they become involved in the fallout of these

Principles of economics Essay Example | Topics and Well Written Essays - 750 words

Principles of economics - Essay Example Some of the alcoholic drinks are treated as ‘loss leaders’, the drinks whose prices are set below the cost of producing them. This is done to attract more customers. The setting of ‘floor price’ would ensure that a minimum price level is set for the alcoholic drinks and the retailers would be bound to set their prices not below the minimum price level. This is intended to increase price of those drinks in particular whose prices are below the minimum level. With the rise in price, the demand for the drinks is expected to fall thereby floor price setting would act as an effective measure to reduce alcohol abuse. The other contention about this issue is to put a limit on the availability of licenses to the retailers. The lesser the number of retailers, the lesser would be the availability of the alcoholic drinks. Shortage of the commodity would raise its price and people’s ability to purchase would fall (Hou, 2010). However, these solutions bring in other problems. For some binge drinkers alcoholic drinks are giffen goods for which there is less or no substitute. Hence due to a rise in price they would reduce consumption of other goods to maintain the consumption of alcohol at the previous level. Limited supplier of drinks would also bring a similar effect. For the normal drinkers alcohol is a normal good and increase in price of alcohol would impel them to reduce consumption of alcohol but at the same time reduce their purchasing power just as the case of price rise of any normal consumer good (Hou, 2010). Answer: Prescription drugs are normal goods and their quantity demanded increases with fall in price. It has positive income elasticity. Therefore, if the price of prescription drugs rises, the purchasing power of the consumers fall thereby reducing the demand for other goods and services. 3. Formulate a reason why the elasticity of demand is an important consideration when analyzing the impact of a shift in supply and why the

Revison of paper Essay Example | Topics and Well Written Essays - 1250 words

Revison of paper - Essay Example ormational Leadership in the Public Sector: Does Structure Matter,† discusses whether or not transformational leadership has a place in the public sector. C.R. Emery and K.J. Barker focus their study on the nature of job satisfaction and employee attitude in relation to the different leadership styles in the 2007 article â€Å"The Effect Of Transactional And Transformational Leadership Styles On The Organizational Commitment And Job Satisfaction Of Customer Contact Personnel.† Finally, â€Å"An Empirical Study of Leader Ethical Values, Transformational and Transactional Leadership, And Follower Attitudes toward Corporate Social Responsibility,† by K.S. Groves and M.A. LaRocca (2011), offers another perspective on the outcomes of the different leadership styles. Transactional leadership has a simple goal; maintain the status quo and overseeing the normal flow of the tasks at hand. They often use incentives or a reward system as a means to motivate their staff to work to the best of their abilities. However, transformational leadership is rather different. This sort of leader does not rely simply on hand and mouth incentives to accomplish day-to-day tasks; they inspire, encourage, and motivate their staff by altering their perspectives and assumptions about their job and importance. While transactional leadership may spawn acceptable results, transformational leadership can have a more profound long term effect on the behaviours and attitudes of the employees (Wright & Pandey, 2010). For example, transactional leaders gain company loyalty and dedication with rewards, but what happens when those rewards stop; this will also end the positive behaviours and attitudes of the staff. Those led by a transformational leader will maintain that needed loyalty based on principle and not upon rewards. Wright and Pandey’s primary question focused upon whether are not there is a presence or place in the public sector for transformational leadership? This is relevant,

Fairy Tale Analysis Essay Example for Free

Fairy Tale Analysis Essay â€Å"Fairytales are unique, not only as a form of literature, but as works of art which are fully comprehensible to the child as no other form of art is. † we were introduced several versions of Cinderella in â€Å"Damsels in Distress†. For generations, the Cinderella story had been one of the most popular fairytales around the world; there are countless modified versions of it. For this analysis, I chose â€Å"Cinderella† by Charles Perrault and â€Å"Ashputtle† by the Grimm Brothers and applying them to the ideas from the article, â€Å"The Struggle for Meaning†. The most familiar version of â€Å"Cinderella† in western society was the written by Charles Perrault in 1667, it was then later used by Disney for a children’s film production. The Grimm Bothers’ modified version of the story is mainly based on Perrault’s version with a little twist in it. In general, both of the stories share a similar story-line. A widower with his daughter (Cinderella or Ashputtle) was remarried to a â€Å"stuck-up† woman and her two daughters. The man’s daughter are Cinderella or Ashputtle, they were named by their stepsisters, and have been treated poorly by their stepsisters. It happened that the King of the kingdom had a son who was anxious to get married; so he gave a ball, and invited all the ladies in the kingdom to go to it. Cinderella (or Ashputtle) was invited, but her evil stepsisters forced her not to go. Cinderella (Or Ashputtle) made a wish to go to the ball, and magic happened, it clothed her in a beautiful dress, but it will only last until midnight. The Prince fell in love with her at the ball at first site, but Cinderella (Or Ashputtle) ran home, leaving only a glass shoe behind, because it was almost midnight. The prince ordered every woman in the kingdom to try it on, he knew he found the real Cinderella (or Ashputtle) when no other woman in the kingdom could fit the glass shoe but Cinderella (Or Ashputtle). The authors made the morals of Cinderella and Ashputtle very clear. The story of Cinderella had one simple moral, always be generous to people, Cinderella accepted her sisters’ apologies at the end of the story. Ashputtle had the same moral but told in a different way, Karma will always strike back; Ashputtle’s sisters’ eyes were pecked out for treating Ashputtle poorly. â€Å"Many parents believe that only conscious reality or pleasant and wish fulfilling images should be presented to the child- that he should be exposed only to the sunny side of things. But such one-sided fare nourishes the mind only in one-sided way, and real life is not all sunny. † In Bruno Bettelheim’s â€Å"The Struggle For Meaning†, Mr. Bettelheim talked about how fairy tales can be so effective at grasping children’s minds into the ideas and morals of the fairy tales. â€Å"A child needs to understand what is going on within his conscious self so that he can also cope with that which goes on in his unconscious. † Cinderella is a very â€Å"effective† story, just like children’s fantasy, the setting of the story is in a kingdom involved with kings and queens. The magic is a crucial part of the story of Cinderella; it turned the ordinary story into a fascinating fairytale. Most fairytales gives the reader a straightforward message to the moral. This way, it allows younger audiences to relate to the main character or the hero of the story to him or herself to understand the story, â€Å"The more simple and straightforward a good character, the easier for a child to identify the hero from the villain. † Ultimately, the message sent to the child from Cinderella is, â€Å"bad guys die, I don’t want to die, I want to be good. Another reason that fairytales are effective, â€Å"In fairytales, as in life, punishment or fear of it is only a limited deterrent to crime† â€Å"Deeper meaning resides in the fairy tales told to me in my childhood than in the truth that is taught by life† (The Piccolomini,III,4. ) Fairytales portray realistic views of human nature and struggles while incorporating enchanting fictional themes and characters, after all it’s this fictious fantasy sparks the reader’s interest, as they may find some valuable meanings of life from the tale.

Analysis Of Bohemian Rhapsody Music Essay

Analysis Of Bohemian Rhapsody Music Essay Bohemian Rhapsody was recorded by the British rock band queen. Released in October 31, 1975, Bohemian Rhapsody was greeted like a miracle from heaven in the largely barren musical ground of the mid-Seventies. At the time it was produced like most expensive single. Brian May thought of that the tracks main album A night At The Opera as their Sgt Pepper. It was the first time that an opera passage had been combined with a pop record and reached number one place. The song obviously has a very unusual structure and the operatic section was planned to be a lot shorter, but when they got to the studio they decided to make it bigger. The song was recorded at the Roundhouse studios, located in Wales in particular the Rockfield studio 1. Freddie Mercury is the writer of the song also keyboard player and a lead vocalist in the band. He wrote the song in his flat while he was trying to develop a complex song, which would consist of more than three sections. Using a structure that leans towards a more classical approach, which was in contrast to the contemporary-pop form at that time. According to Brian May most of the song was written in a studio environment, but the rest of the band claim that Freddie had everything in his head before that. Interestingly enough the song hasnt got a chorus, but just a complex layer of verses and main parts including a ballad verse, an operatic passage, a heavy rock solo and a classical outro. Queens prowess at layered vocal harmonies, dominated by Mercurys soaring operatics, was second to none, while Brian Mays multitracked guitar orchestrations were arguably the most creative contributions to the instrument since Jimi Hendrix. In the studio the band embraced the innovative breakthroughs laid down during the psychedelic and progressive eras, and took them to another plain. While they relied on but a simple instrumental line-up of Guitar, Bass, Piano and Drums, they played them like they were new inventions and in doing so, delivered a genuinely new, epic slant on rock. Launched into the age of glitter, it was no surprise when Queens flamboyance earned them a glam rocker tag. Although studio technology played a vital part in the stunning results, what must not be overlooked is the natural tone of Mays homemade guitar, his vibrato technique and the use at all times of a silver sixpence in place of a pick. Brians great strength was in phrasing a part and then double-tracking or harmonizing very accurately. The title of the song has a powerful rock ideology the word Bohemian could be traced to the practice of an unorthodox lifestyle. That could be associated with like-minded people having musical and artistic or qualities. A rhapsody can be described as music in a one-movement work that is episodic yet integrated, free-flowing in structure, featuring a range of highly contrasted moods, colour and tonality. A burst of sudden inspiration and a sense of improvisation make it freer in form than a set of variations Bohemian rhapsody was the biggest success in radio and charts for queen. They achieved that with introduction of a video clip to the song that was broadcasted heavily on radio and television. It was strongly influenced by the media hype they created with their experiments previous albums. The public expected to hear such an experimental approach. Queen had a previous attempt in a similar form that was used in the song the The march of the black queen which didnt reach the success of Bohemian Rhapsody.The band wanted to become famous with that kind of song and they achieved it, because of their musical geniuses. They band had some attempts to reach popularity with similar songs in structure and form. But they didnt receive the deserved media attention. Freddie needed to write something like that for a long time. With the high standard of contemporary and classical mix of genres bohemian rhapsody clearly represents the album Night at the opera and still is one of the most epical contemporary albums nowadays. The recording process took three weeks, and the song was changed many times until the final piece was produced. The classical genre of opera has invaded nearly all aspects of popular culture. Especially one essential sphere of popular culture that has remained relatively immune to operatic influence is rock music. Even when hearing the song for first time and you didnt know who are queen, the operatic influence and form in the whole album are clearly distinguishable. They are combined in symbiosis with their progressive and experimental hard-rock genre from their previous albums to create something unique that was never heard before on this scale with that kind of success. The song consists of six sections: introduction, ballad, guitar solo, opera, hard rock, and outro. This format, with abrupt changes in style, tone, and tempo, was unusual to rock music. Intro part (0:00-0:48) The song begins with a cappella multitrack layered vocals. The tonal centre of this part is in B flat, Although the music video shows that the whole band is singing at the beginning, Fredie recorded it by himself. The lyrics are questioning if this is the real life or a fantasy, almost like hes dreaming not really aware of whats going on. And then he goes open your eyes look up to the skies and see. It means to free yourself and realize. When he says Im just a poor boy hes speaking in first person you can feel the tragic character on his voice. The melody of the voice, doesnt fully represent the true tones sung by Freddie FIG 1 Analysis of the first part. Chord functions In the first bar the song begins with a B flat six chord. Then there is a Cmaj7 which alternates with Bflat6. In the third bar theres Fmaj7 and Cm7 emphasizing on a dominant function with the fa in octaves at fifth time, which resolves in B flat alternating with CM7. FIG2 FIG2 , second bar Gm which is the parallel minor of B flat. Bflat, acts as a III mediant and then goes to the other mediant on VI function FIG3 second bar goes to Cm and then to the subdominant IV Fmaj and on forth time modulates to Bmaj (FIG4) the harmony moves chromatically through Bflatmaj and A for the first two bars resolving to Bflatmaj and in the fourth bar eventually goes to IV subdominant Eflatmaj moving through Bflat with a third in the bass. FIG5 First bar diminished C# which acts as a subdominant moves to the dominant with a fifth in the bass Fmaj following a classical cadence that resolves to Bflat on the third bar. The harmony is in arpeggio, with octaves on G and F, which could be interpreted as a sixth chord Bflat6 Ballad (0:49-2:37) FIG6 This part of the song is repeated twice in a verse. Everything is the same except for the lyrics. Second bar goes to the VI mediant Gminor moving through II Cm and stays there until the third time, first bar on figure6 when it goes to the dominant F. The movement, I > VI > II > V can be characterized as a chain of fifths root-motion. The arrangement is quite bare in the first verse. Theres piano and bass played, but no guitars or backing vocals. The introduction of drums is retained until the beginning of the second verse, entering along with the double tracked rhythm guitars. FIG7 Following the verse sequence the same passage Bflat->Gminor FIG8 And heres an interesting alternated cadence which changes the whole structure of the verse with Cm7 that passes through augmented B and reaches stability in the subdominant Eflatmaj-5 that leads to the dominant Fmaj-3bass and the semitone movement in the bass on third time changes the function to minor and the G predisposes to Eflatmaj-> Bflatmaj-3. The similarity between the two parts of the section is easily distinguishable. The first has a more straight-ahead progression, but the second one is a variant. FIG9 C minor -> F minor -> Bflatmaj that act as a dominant to Eflatmaj, The transition of a key shifting doesnt seem that obvious, partially using a modulation that is executed smoothly and its difficult to detect. On the other hand, the tonal center of the part steps along the new key. FIG10 First volta begins with the tonal centre of Eflatmaj which moves to dominant V Bflatmaj and then to the VI mediant Cminor moving through a minor subdominant Amflat. This function suggests of a melodic major scale with flattened VI and VII, which resolves to Eflatmaj. And the same sequence repeated with a Eflat diminished -> Fminor7 to leads the harmony to the second verse in this part with two bars in Bflatmaj. FIG11 Second volta is entirely a guitar solo that leads to the next part of the song. Chord functions: First bar Eflatmaj-> third beat Bflatmaj-3 > second bar Cminor and third bar Fminor. Guitar solo (2:37-3:03) The band builds up intensity that reaches the peak and culmination in this part. (figure) First bar Bflat7 -> second bar Eflatmaj -> third beat Gminor-5, fourth bar is in Cminor, fifth bar in Fminor, sixth bar is moves through Dflatmaj, dflatmaj with c in bass and Bflat minor. Brian recorded his own version of Freddies melody instead copying it. FIG12 The solo is in a mixolydian scale, because the scales from Bflat to Bflat have an A flat alteration a flattened seventh that is necessary for the eflatmaj. The harmony in the last bar of the solo changes chromatically as it the key changes to A, which is is a drastical change. The operatic segment enters immediately as Mays solo abruptly concludes Opera (3:03-4:08) FIG13 The choir effect was created by having May, Mercury, and Taylor sing their vocal parts continually for ten to twelve hours a day. Multi track layered vocals that mimic a wall of sound can be heard throughout this part. According to Roger Taylor they had sufficient vocal qualities to accomplish that. Freddie was good in the middle of the range, Brian had a powerful low voice and Taylor was singing the highest tones. They have used a 24track tape machine to record all these parts in a three weeks period. This part of the song is strongly operatic. It hasnt got a clear measurement and even thou it begins in Amajor with clear chromatic pattern that goes D major, A major, A diminished, and back to A major that is repeated twice and then continues with the subdominant move FIG13 D major, A major, D major, A major, A diminished, A major, D major, A major. On thunderbolts it shifts to Dflatmajor with aflat in the bass, Aflatmajor followed by a Cmajor with fifth in bass and Emajor that suggests a very classical culmination of the phrase rarely used in rock music. Many of the lyrics in this part are phrases of the Quran. The word Scaramouch means A stock character that appears as a boastful coward. FIG14 Fig cannot be characterized with a tonal centre Freddie and Taylor are repeating a chromatic phrase in octaves, which resolves in another wall of layered vocals. The word Galileo was used for Brian May who was interested astronomy and Galileo Galilei was a famous scientist. Magnifico means magnificent in Italian. FIG15 At the second bar and then it returns to the previos pattern of chromatic melody accompanied by rapid changes in harmony as it follows from the third bar Bmaj, Bflatmaj, Amajor, Bflatmaj FIG16 The same chord sequence as in the previous bar is repeated. On the second bar in the chorus section the harmony progression changes to: Aflatmaj, Eflatmaj, Eflat diminished, and goes the back to Eflatmaj, which seems to be the same chord sequence as in used in the beginning of the operatic part, Dmaj, Amaj, Adiminished, Amaj therefore the tonal centre should be Eflatmaj. The whole sequence repeated once again in the third bar. FIG17 Aflatmaj and Eflat in the first bar resolve to Fmaj and Bflatmaj accompanied with the melody. At the third bar theres an intro to the solo part of narrator whos negotiating for his life continues in a chromatic movement: Aflatmaj, Eflatmaj-3, Fsharp diminished and Fminor-7. The absence of minor chords is quite drastic, but not unexpected for acapela passage. FIG18 The first two bars follow the harmonic sequence Bmaj, Bflatmaj, Amaj, Bflat this movement is chromatic in semitones gradually reaching the dominant Bflat and resolves in Eflat at the third bar. Bismillah is one of those words taken from the Quran and it literally means In the name of Allah. In this part clearly the narrator is struggling to save his life, but the judges are not going to let him go. The whole message is repeated once again. FIG19 On the phrase will not let you go theres a strong accent as if its been chopped to impose an authority expression. Also taylor plays on the floor tom in quavers as if hes banging the judges hammer. The lyrical phrase let him go is in Eflatmaj and suggests that someone is also pleading for his innocence. We will not let you go is in Bflat emphasizing on a dominant function. FIG20 The whole harmonic sequence is repeated once again to dramatize the struggle and negotiation, until it reaches another layered wall of vocals. FIG20 In the second bar the harmony changes to Gflat7. On the pharese No no no theres a chord progression Bminor, Amajor, Dmajor, Dflatmajor, Gflatmaj FIG21 , Bflatmaj dominant chord and resolving in Eflatmaj. With the narrator in solo, whos moaning and whining with the phrase mama mia. Bflat on let me go resolving to- FIG22 Eflatmaj, Aflatmaj,and Dmajor, Gminor in the second bar moving towards Bflat on the third and staying on a dominant chord for the next four bars. FIG23 And changing the pulsation to triplets until finally resolving to Eflatmajor Hard rock (4:08-4:55) This part begins with a solo intro performed by May that ends in Fminor. It has a rather aggressive and angry approach compared to the dramatic previous part. FIG24 The harmony on the verse follows the chord sequence: Bflat7, Eflat7-5, Bflatmaj, Eflat Fig25 Bflat in the first bar and then a pause of 2 beats for the voice in Dflat Brian plays on it. The verse sequence repeats, but FIG26 On the phrase die goes to Aflatmaj, Fminor and Bflatmaj on Oh baby and then again Fminor on cant do this to me baby FIG27 Bflatmaj followed by Fminor with a seventh this time. The sequence is repeated twice until reaching FIG28 Eflatmajor in the first bar followed by an instrumental solo, gradually slowing down and decreasing the velocity. Outro (4:55-5:55) The song returns to the pace and form of the intro part. The guitar is playing along with the vocals Ooh ahh. Theres a second guitar melody played as a second voice that was recorded with a different amp. Lyric wise the phrase Nothing really matters appears again from the beginning of the song and is accompanied by an arpegiated piano that is suggesting a resignation and dramatic images with the usage of minor chords. At the very end of the song theres a sound of a big gong that is emphasizing on the completeness of the whole song structure. Roy Thomas Baker recorded the song using just a single microphone on the snare, U67 or U87 on the toms and overheads. An AKG D12 was used on the bass drum. John Taylors bass was recorded via direct input into the desk. They have also recorded the bass with a cabinet to pick up the air movement with Electrovoice 666 and Neuman U67. Freddies piano was miked up using two Neuman U67 in a stereo pair and a shure vocal microphone for his voice. Brian may used Vox AC30 amp (backless) they also set up some microphones behind the amp and near the wall to capture some ambience and the full spectrum of the guitar sound. While the first three albums had been made using a 16-track equipment, Bohemian Rhapsody benefitted from the 24 track technology. Harmonic analysis referenced to a simple score of the piece provided by lecturer.